How to Permissionless Job Search

Let's see if this works

I sent in that job application we talked about last time.

It’s for a direct marketing company called Golden Hippo. I want to work there because their founder, Craig Clemens, is one of the greatest living copywriters, so if you apprentice at his company, you can learn from one of the best in the world.

I want to work here

But so far, crickets— not even a confirmation email.

Anyways, I’m undettered and will eventually become a Golden Hippo copywriter.

Because now I have a superior plan inspired by Jack Butcher from Visualize Value.

(The guy who makes these philosophy memes):

Sample visual from Jack Butcher — Fire Memes

Who Needs Permission?

Permissionless is a buzzword in internet circles.

In the past, only few people had access to leverage mainly through

• Labor

• Capital

But for labor and capital you need permission. To get labor leverage, people need to follow you and you need to be a good leader. To get capital leverage, you need to persuade someone (like a bank) to loan it to you.

But now, we all have access to permissionless leverage through

• code

• content

Naval @naval

Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep.

You can also use these tools to do other things without permission like apply for a job.

Enter Permissionless Job Search:

From Jack Butcher’s Free Permissionless Apprentice

Inspired by this philosophy, I am working on a project to send to Craig.

In short, I’ve listened to every podcast appearance from Craig and found out a bit about him and his philsophy.

You see, Craig was a bit of a f-ck off in his early twenties. So I will write a sales letter to 23 year old Craig selling him on Golden Hippo. Explaining to him exactly why he should apply to work there.

Also, I will do my best to use Craig’s style of copywriting, which was conviently summarized on Twitter for free:

Dickie Bush 🚢 @dickiebush

An absolute copywriting legend: @craigclemens I recently dove into everything he's shared about his writing process. And I've come away with a four-step framework for creating legendary copy.

Perhaps in two weeks I’ll have good news to share with you.

Talk soon!