On Virality

How to spot viral topics

Hey, today I’m going to give you a peak behind the curtains of my growing Twitter account:

In the past 28 days, over 1 million people have read my tweets, and 989 people followed me.

This is significantly different than one year ago:

What made the difference?

I won’t break down the exact tactics or strategies today, but I will give you one quick insight to help you create content effortlessly.

Here we go:

Recently I’ve had some threads perform well (if you’re not on Twitter, a thread is just a string of 5-10 tweets)

For example, this one with 800,000 views:

Connor Widmaier @CopyWriteConnor

An entrepreneur who changed my life: Naval Ravikant He’s one of the deepest thinkers alive and attributes all of his success to reading. Here are 10 books Naval recommends to make you healthy, wealthy and wise in 2023:

Or this one which got retweeted by New York Times Best Selling Author Scott Adams:

Connor Widmaier @CopyWriteConnor

One of the most persuasive people alive: @ScottAdamsSays In 2020, he live-streamed a persuasion masterclass that most people don’t know exists. Here are 10 Powerful Principles of Persuasion that will change the way you communicate:

And this one about the Socratic Method:

Connor Widmaier @CopyWriteConnor

One of the greatest minds in human history: Socrates. He built a technique for anyone who wants to become incredibly persuasive. Here’s a breakdown of how to use the Socratic method to change anyone’s mind:

Besides the fact that all three are me standing on the shoulders of giants (authority by association), something else unifies them.

They resonated with me.

Discovering Naval’s writing and diving into his reading list in 2020 was one of the most impactful moments of my life.

Similarly, Scott Adam’s tips and tricks for success have always stuck with me.

And understanding the Socratic Method has been invaluable in avoiding arguments.

I wasn't just sharing these lessons because I wanted to grow my Twitter. I was sharing them because I believed in them. And so,

If You’re Not Sure What to Write About

Don’t look too far.

Simply look for what’s resonated with you deeply in the past and share those lessons and frameworks.

Because the scale of the internet means:

What resonated with one resonates with many.

Thanks for reading!